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What is the Difference Between SEO and PPC? – PPC and SEO Working Together


SEO, or search engine optimization, and PPC, or pay-per click, are the two types of tools made for digital marketing. Though both play a very important role in the marketing and advertising of a company, there are some major differences between them. So, what is the difference between SEO and PPC? Before you learn the differences, you have to know about what they are. While SEO is meant for increasing the visibility of the company and bringing traffic, PPC is the search engine listing.

What is the Difference Between SEO and PPC?

If you are wondering what PPC advertising is, it’s a way to appear higher on search results quickly. To know more about both SEO and PPC, you have to read on. We will discuss the differences of SEO and PPC in terms of their cost, conversion, traffic potential, ease of use and many more.

Differences between SEO and PPC

Here are some of the difference between the search engine optimization and pay-per click:

  • Functions

When it comes to the roles and functions of the SEO and PPC, the major difference is that the SEO is the tool used for getting your website in the first page position. If your website is properly optimized, it can get a better rank in the SERP. On the other hand, PPC works by getting your product or service advertised on the first page of the search engine.

  • Cost

Talking about the cost of SEO and PPC, the major difference is how much you are paying. It’s important for you to understand that both need professional advice and help to get the best. Though SEO is free of cost, you may have to pay the expert to get the right result. You also have to spend on the tools and software for SEO. So, the cost of SEO is indirect while in PPC, you pay when people click on your ads.

  • Traffic Potential

As we all know, traffic is important for the survival and growth of any business. When it comes to the main difference of traffic potential, SEO can generate organic traffic as long as you are ranking in one of the top positions. But on the other hand, investing in PPC ads can generate more clicks but that also means you are paying more.

  • Conversion

Conversion means when the traffic or the clicks are converted to purchasing or registering. While SEO can provide better flow of traffic from social media, a benefit to PPC is how it can provide better conversion. PPC ads are made up with highly optimized keywords which can generate more conversions than the SEO.


This is all about the question – what is the difference between SEO and PPC? Though the end motive of both SEO and PPC is same i.e. maximum leads and conversion, there are many differences. It’s important to hire a PPC professional to ensure you can get the maximum traffic and conversion from this.

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