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Why is Quality Assurance So Important? – Boosting Customer Relations


Quality assurance is a way of preventing defects and mistakes in manufactured products. Why is quality assurance so important? The main goal of quality assurance is to ensure that customers actually get the kind of products or service to meet their expectations. If there are any defects, then they are detected on time before the products or services go live. Quality assurance demonstrates to the public that the products or service that they are going to use is of high standards.

Most companies have established a quality assurance team because it helps to determine whether company resources are used as they should. Companies that don’t have quality assurance team usually do things in hurry to get the job done. However, the end results is loss of clients, shirking of profits margins and inability to attract top quality employees. When a company produces quality products or services that meet industry standards and satisfy customers, then the clients are better retained.

Why is Quality Assurance So Important?

  1. Helps the Company Meet Customer Expectations

A company can only be successful if it offers quality products/services that customers are looking for. The quality assurance team makes sure this is the case. It helps to ensure that all products or services that that are given to the public meets the set standards. If there are any defects, then they are corrected before the product or service is taken the customer. As a result, the customer only get quality products or service that meets their demands and expectations.

  1. It Helps Build Customer Loyalty

When customers know that a certain company usually renders quality services or high quality products, then they will most likely stick with that particular company. Customers always like associating themselves with companies that create quality services/products. Quality assurance team will help ensure that the company delivers at a quality level their customers are looking for. This helps build customer loyalty.

  1. It Helps the Company Comply With Laws and Regulations

Manufactured product needs to comply with certain quality standards that have been set by the government. The best team that can ensure that the product/service that the company gives complies with the law is the quality assurance team. They understand quality assurance law and that will advise the company on specific things that they must do in order to comply with the law.

  1. Reduces Cost and Waste

Having quality assurance team in place helps the company to reduce cost and waste associated with retesting and replacing faulty products. They also help to prevent the backlash that comes when customers are not happy with the quality of product or service that get from the company.

In Conclusion

Knowing why is quality assurance so important will help your company stay on top of their products for the clients. This helps reduce any issues the product might have prior to reaching the customers.

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